Traditional SEO focuses on ranking in Google. But the landscape has shifted. AI tools like Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot are changing the way customers find answers. Businesses must optimise not just for search engines, but for answer engines.
Keyword & Topic Research – Aligning with both search queries and conversational AI prompts.
On-Page SEO – Technical health, meta tags, content optimisation.
Structured Data – Schema and markup to make your site AI-friendly.
Content Strategy – Authoritative, useful content designed for search and AI responses.
Local SEO – Ensure your business shows up for nearby searches and AI queries.
Stay ahead of competitors stuck in old SEO models.
Capture traffic from AI answer engines before they dominate.
Increase trust and authority by being “the answer.”