Software as a Service (SaaS) companies must constantly balance product development with customer support and onboarding. With high volumes of users and complex software, AI offers powerful tools to scale without sacrificing service quality.
AI can transform both customer-facing and internal processes.
AI support agents: Instantly answer user questions, troubleshoot issues, and provide product walkthroughs.
Customer onboarding: Automate training and setup with AI-guided flows.
Usage analytics: AI identifies how customers interact with your product and highlights churn risks.
Workflow automation: Internal processes like billing, reporting, and customer success tracking are streamlined.
Product feedback: AI analyses support queries to reveal UX bottlenecks or common feature requests.
One of our SaaS clients was managing customer support through endless phone calls. We introduced an AI-powered support agent that:
Knew the software product inside out.
Answered any workflow or technical question instantly.
Reported back on repeated questions, highlighting UX sticking points.
The result was a 90% reduction in admin hours, with the client’s team now free to focus on development and building stronger customer relationships.
Reduced support costs.
Faster onboarding and happier customers.
Valuable product insights through AI analysis.
Scalable operations without extra headcount.
Stronger retention through proactive support.
We understand SaaS. We have worked on many SaaS projects over the past 20 years. From support automation to customer success optimisation, we design AI systems that allow software companies to grow faster, retain more users, and spend less time on repetitive tasks.