aiEnhance is an evolution of digital expertise. Created by some of the OGs of internet shapers.
Now with the evolution of AI, the decades of experience shines through into the new world and way of working.
Strategic Connector & Digital Pioneer
With 30 years of experience in Australia’s tech and digital space, Charles has always thrived where innovation meets opportunity. His career began at The Age Citysearch, one of Australia’s first commercial web ventures, where he witnessed firsthand the challenges and opportunities emerging from the internet revolution This early exposure instilled a core philosophy: powerful, lasting solutions emerge only from truly understanding a client’s unique goals and challenges.
Charles’s journey into AI started as early as 1998, when he co-founded Zedaxis, a pioneering software company that developed rapid-update AI contextual search engines and innovative document classification technologies—putting them at the leading edge just as Google was changing the landscape.
Over the next two decades, Charles has built an exceptional legacy as a headhunter and advisor to the startup, tech, and digital ecosystem. His actionable network connects founders, innovators, investors, and emerging talent—delivering game-changing outcomes for any business challenge.
Today, as AI echoes the seismic shifts of the early web, Charles applies his pragmatic, hands-on approach to help leaders look beyond hype and unlock true AI value. Clients benefit not only from his deep sector knowledge and technical versatility but also from his unrivalled ability to mobilise the right team, resources, and solutions—no matter how complex or ambitious the mission.
Mark Edwards is a seasoned digital strategist and entrepreneur with over 20 years of experience at the forefront of online marketing, business innovation, and technology. Recognised as one of the Sunshine Coast’s leading digital specialists, he has consistently evolved with the changing landscape of SEO, SEM, and now Answer Engine Optimisation (AEO). Mark is the founder and driving force behind multiple successful ventures, including iEnhance, Moving Software, and Answer Engine Experts. With a proven ability to combine strategic thinking, technical expertise, and creative marketing, he has built a reputation as a trusted advisor to businesses across property management, tourism, logistics, and SaaS sectors.
Professional Experience
Founder & Director – iEnhance (2000–Present)
Established one of the region’s longest-serving digital consultancies, providing tailored strategies in SEO, SEM, Google Ads, and digital growth. iEnhance has helped businesses consistently achieve top rankings and growth, while adapting to every major shift in the digital landscape.
Founder – Moving Software (2018–Present)
Created an Australian-owned SaaS platform tailored for removalist and transport companies. The software delivers quoting, scheduling, and workflow solutions, reducing admin overhead and enabling transport operators to scale more efficiently.
Founder – Answer Engine Experts (2024–Present)
Leading the charge in Answer Engine Optimisation (AEO), Mark established AEE to help businesses transition from traditional SEO into AI-first digital visibility. The consultancy provides AI business healthchecks, chatbot development, and industry-specific AI solutions across real estate, logistics, tourism, and SaaS.
Expertise
Answer Engine Optimisation (AEO) & SEO strategy
AI-driven business solutions and chatbot development
Google Ads, analytics, and performance optimisation
Tourism and property management marketing
Logistics and transport business technology
SaaS product development and scaling
Digital transformation and growth strategy
Personal
Based on the Sunshine Coast, Mark is passionate about leveraging technology to empower businesses and industries to thrive in a rapidly evolving digital world. He has a strong track record across tourism, logistics, and SaaS, bringing innovative solutions that drive measurable results. Outside of work, he enjoys travel, martial arts, and surfing, with a focus on building sustainable business ecosystems in Queensland and beyond.